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¿De qué trata?

Have you ever noticed that the best CEOs seem to have a special kind of street smarts? They sense where the opportunities in their industries are and how to take advantage of them. And their companies make money consistently, year after year. The best CEOs have a knack for simplifying the most complex business practices down to the fundamentals--the same fundamentals of the family shoe shop. Originally published in 2001, What the CEO Wants You to Know explains in clear, simple language how to do what great CEOs do instinctively and persistently: Understanding the basic building blocks of a business and using them to figure out how your company operates as a total business Decide what to do when, despite the clutter of day-to-day to-do lists and the complexity of the real world What the CEO Wants You to Know takes the mystery out of business and offers a clear road map of organizational success.

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